Jeff Richter
Photographer Jeff Richter is an observer; a witness who sees through the lens of his camera and brings both immense technical skills and an abiding love of the northwoods to his work. As a result, Richter's photographs reveal the audacious declarations and simplicity of the seasonal changes and the ...
View full profile >>
View pieces by Jeff Richter >>

Located on the northern shores of Lake Michigan in the heart of the Upper Peninsula , we welcome each of the four seasons and embrace nature and all her splendor. We take pride in every product we offer, as it must pass our very tough quality criteria to allow it to bear our label. Welcome to the Upper Peninsula and our outdoors store.